KITCHENER-WATERLOO'S PREMIER YOUTH PROGRAM
Develop The First Step
That Changes Everything
Join the most elite youth basketball program in the 519. Build skills, compete at the highest level, and unlock your full potential with world-class coaching.
100+
ATHLETES TRAINED
18+
REP/AAU Team
95%
PARENT SATISFACTION
Two Brothers. One Mission.
Building Athletes. Building Leaders. Building Futures.
First Step Elite was founded by two brothers who grew up on the courts of Kitchener-Waterloo with a simple belief: every young athlete deserves mentorship that goes beyond the game.
What started as weekly training sessions in 2020 has grown into a comprehensive player development program serving hundreds of athletes. Today, First Step Elite has become one of Ontario’s most competitive and highly regarded rep and AAU basketball programs, developing athletes through elite training, mentorship, and a commitment to long-term growth.
Since its beginning, First Step Elite has helped athletes reach new levels, including local basketball standout Will Riley, who trained within the FSE program from its inception in 2020. Will continued his development through Division I basketball at the University of Illinois before being selected in the first round of the NBA Draft and beginning his professional career with the Washington Wizards.
At First Step Elite, we believe basketball is more than a sport—it is a vehicle to build confidence, discipline, resilience, and leadership. Our coaching philosophy is built on three pillars: fundamentals, mindset, and basketball IQ.
We create an environment where athletes are challenged, supported, and empowered to reach their full potential—both on and off the court.
FIND YOUR PATH
From beginner to elite — we have a program designed to meet every athlete where they are.
REP/AAU Team
Elite Level Traveling Teams
Development
Group &
Private Strength & Conditioning & Skills
Training
CAMPS & CLINICS
Competitive Tournament Play
Annual Event
The Biggest Stage In Youth Basketball
The Battle of The 519 is an annual tournament that brings emphasis on the tremendous amount of
talent that is produced within the 519 area code by bringing together the best youth basketball
programs from across the relative regions in Southern, Ontario or anyone outside who dares to test
their fate. This is one the most highly competitive weekends of elite youth basketball. With over 8-12
teams per age group, boys and girls tournaments and 1,000+ athletes, this is the tournament that
every program circles on their calendar.
WHY FIRSTSTEP
What sets us apart from every other youth basketball program in the region.
ELITE DEVELOPMENT
Structured training programs designed by former collegiate and professional athletes with proven development systems.
EXPERT COACHING STAFF
Our coaching team combines decades of playing and coaching experience at the highest competitive levels.
COMPETITIVE EXPOSURE
Compete in top-tier tournaments and showcases across Ontario, giving athletes visibility to scouts and recruiters.
SAFE ENVIRONMENT
We prioritize player safety, sportsmanship, and character development alongside basketball skill building.
WHAT FAMILIES SAY
Hear from the parents and athletes who are part of our FirstStep family.
"My son has grown immensely since joining FirstStep. The coaches don't just teach basketball — they build character. His confidence on and off the court has skyrocketed."
Sarah Thompson
Parent of U14 Player
"The level of organization and professionalism is unmatched. From practices to tournaments, everything runs smoothly. My daughter loves being part of this family."
James Wilson
Parent of U12 Player
"FirstStep helped our son earn a spot on the provincial team. The training methodology is top-notch and the competitive exposure they provide is incredible."
Emma Davies
Parent of U16 Player
COMMON QUESTIONS
Everything you need to know about our programs and registration process.